Audio Advertising
Audio Has a New Address: The Audience
Audio is now bought by audience. Zack Weiss on why in-app belongs in every audio plan, how it...
TOPIC
Audio Advertising
Audio Advertising
What Audio Makes Possible for Brands
Explore what audio makes possible for brands across mobile apps and games, from reaching relevant...
Audio Advertising
Audio Is Becoming Easier to Include in the Wider Media Plan
Audio is entering familiar media buying workflows, improving access while keeping context, quality,...
Audio Advertising
In-Game Advertising Is About to 4x. Is Your Media Plan Ready?
In-game advertising is heading to $8.4B by 2035. Here's why the brands moving now will have the...
Advertisers
5 Takeaways from Cannes Lions 2025 on Audio’s Future
From creator culture to programmatic audio, here’s what stood out at Cannes Lions 2025, and why it...
Audio Advertising
Why Audio Needs to Catch Up in Programmatic – A Wake-Up Call for Marketers
Odeeo’s Co-founder and President Elad Stern explores why programmatic audio is lagging and what...
Advertisers
3 Big Takeaways from The Future of Audio & Entertainment
At this year’s Future of Audio & Entertainment event in London, the conversation was loud and...
Audio Marketing
Why Audio Deserves a Bigger Seat at the Advertising Table
Advertisers allocate only 9% of budgets to it, despite consumers spending 31% of media time on...
Audio Advertising
CES 2025: Three Key Takeaways for Digital Innovation
Discover CES 2025's key advertising trends: retail media growth, gaming's rise, and digital audio...