As the world becomes more digital, the way brands connect with audiences is evolving fast. By 2025, advertising is no longer just about grabbing attention—it’s about creating meaningful, immersive experiences that resonate with consumers. At CES, the buzz was all about how new tech and trends are driving this shift.
Odeeo’s CEO & Co-founder, Amit Monheit, captured the energy of the event perfectly with three key takeaways that show where the industry is heading—and why it’s such an exciting time for in-game advertising.
Here’s what stood out:
1. Retail Media Networks: The New Powerhouses
Retail media networks have emerged as dominant players, with major retailers investing heavily across various channels to engage their audiences. At CES, we saw how these networks are becoming essential to the digital advertising ecosystem, setting the tone for strategic brand investments.
2. Gaming's Ascendancy: A Golden Opportunity
Gaming has transcended its niche status, becoming a central pillar in entertainment and advertising. Leading brands are increasingly embracing gaming to connect with highly engaged audiences. This trend reaffirms the immense potential for in-game audio advertising to deliver meaningful connections without disrupting gameplay.
3. Digital Audio Advertising: Amplifying Engagement
The rise of digital audio advertising was clear at CES 2025, with industry leaders showing strong enthusiasm for its potential—and it’s easy to understand why. Audio ads are personal, immersive, and highly effective at cutting through the noise in a crowded digital landscape. At Odeeo, we’re excited to see how this space continues to evolve and create opportunities for deeper connections with audiences.
Looking Ahead
Our presence at CES 2025 was both inspiring and validating, reinforcing Odeeo’s mission to revolutionize in-game advertising. As the industry continues to evolve, we are excited to explore how these trends will shape the future and how we can help brands harness their potential.
Here’s to another year of innovation and opportunity. Until CES 2026!
