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Meet Odeeo In September
Join Odeeo in September for innovation, networking, and excitement! Explore the impact of in-game audio advertising at leading global industry events.
As 2024 wraps up, one thing’s for sure: gaming isn’t just a side quest for advertisers anymore—it’s taken center stage. This year showed how powerful gaming can be for brands and developers alike. For developers, it’s all about fresh ways to monetize, and for advertisers, gaming is now a must-have in the media mix to reach those diverse, engaged audiences.
From exciting trends in gaming to the growing impact of in-game audio, these blogs capture the ideas and opportunities that made 2024 a standout year. Let’s take a closer look at the posts that cover the biggest topics of the year.
Mobile Gaming in Gaming in 2024
This year, gaming hit new milestones, with ad spend projections soaring to $420 billion and the rise of "casual core" games blending accessibility and depth. Discover how these trends are shaping the future for brands and developers.
Odeeo Reveals Peak Playtimes for Advertisers
Timing is everything. We analyzed 75 million ad impressions and identified the key moments when mobile gamers are most active—early mornings and weekend evenings. Advertisers, this is your chance to make an impression.
How Gamers Are Shaping the Future of Advertising
Gamers are redefining the advertising landscape. Insights from Activision Blizzard Media highlight how diverse gaming audiences drive innovation in ad formats, with in-game audio emerging as a game-changer.
Navigating the Future of Mobile Gaming
Where is mobile gaming headed? In this exclusive interview, Kwalee’s John Wright shares his perspective on the industry’s challenges and opportunities, offering valuable insights for developers and brands alike.
Why Everyone Needs an In-Game Advertising Strategy
In-game ads have moved from novelty to necessity. Backed by an IAB study, this post explores why gaming is the ultimate frontier for advertisers and how brands can seamlessly integrate into gaming environments.
Hitting Play on the Future: Programmatic Audio’s Rise
In-game audio advertising is transforming the way brands connect with players. This post dives into the rise of programmatic audio and how it’s unlocking new opportunities for advertisers and developers.
Advertising Channel That Brands Can’t Ignore
Casual gaming has become an advertising powerhouse with its 200 million daily players. This post explains how brands can harness this channel and why developers should optimize.
In 2024, gaming didn’t just grow—it dominated. Advertisers and developers are finding new ways to innovate, connect, and succeed in this vibrant space. As we head into 2025, Odeeo remains committed to driving the future of in-game audio advertising. Let’s turn up the volume and make next year even bigger!