February 20, 2024

Odeeo Reveals Peak Playtimes for Advertisers

75M Ad Impressions Reveal Hotspots: Mobile Gamers Crave Early Mornings & Weekend Evenings

At Odeeo, we're dedicated to connecting advertisers with the dynamic mobile gaming community. Through insightful analysis of 75 million ad impressions, we've unlocked valuable trends in mobile gamer behavior, revealing precisely when engagement reaches its peak.

Ready to optimize your advertising strategy and reach gamers at their most active moments? Look no further!

Key Takeaways

Weekday Warriors: Mobile gamers rise with the sun, experiencing a significant initial peak at 7am. Engagement then remains consistently high between 3pm and 8pm, with 6pm emerging as the undisputed champion of weekday playtime.

Average Users Per Hour - Weekdays3-1

Weekend Wind-Down: While mornings remain popular, starting as early as 5am, weekends showcase sustained engagement throughout the day, from 9am to 8pm. Gamers indulge in slightly later nights, with the lowest traffic observed at 3am. Unsurprisingly, the weekend peak mirrors weekdays, occurring at 8pm.

Average Users Per Hour - Weekends3

Weekend Boost: Unique players increase by 5% across weekends, presenting an expanded opportunity for maximized brand exposure.

Weekends - Hourly Trend2

Delve deeper into these valuable insights with our extensive press release here!

Looking to elevate your mobile advertising game? Connect with us now to discover how Odeeo's in-game audio solutions can empower you to connect meaningfully with this highly engaged audience.🤘

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