January 22, 2024

Playing to Win With In-game Audio Advertising

Odeeo's CEO and co-founder break down how in-game audio ad attributes fuel advertiser performance.

We're thrilled to share insights from our CEO and co-founder, Amit Monheit, who recently discussed the dynamic world of in-game audio advertising and its performance-driving attributes. In his article published on the MarTech Series, Amit delves into the evolution of digital audio advertising, highlighting its unprecedented growth in the past five years. He sheds light on Odeeo's mission to bring digital audio ads into the vast realm of mobile games, an industry now exceeding $60 billion with over 2.7 billion mobile gamers globally.

Read the full article here to discover how in-game audio can elevate advertising strategies and amplify results in this dynamic digital landscape.

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