March 16, 2023

Odeeo Partners with ANY-EVER for Exceptional In-Game Audio Experience

ANY EVER and Odeeo enter into an exclusive partnership on in-game audio marketing in Germany

Odeeo is pleased to announce an exclusive partnership on in-game audio marketing in Germany with ANY EVER.

Andre Schnitzmeier, COO ANY EVER, said:

"Casual gaming has arrived in all target groups. The gamers and situations are as versatile as the mobile games on offer. For the advertising market, this means high reach in almost all target groups with the decisive advantage of not interrupting users in what they are doing! In-game audio ads are played during gameplay based on the ad server. This is perfectly complemented by a non-interfering banner at the edge of the screen. Through this unique form of advertising, we achieve maximum attention combined with a positive perception of the brand, which has led to above-average click-through rates in all cases. If that's not enough for you, you can give gamers the gift of Rewarded Audio. Here, listening to the spot is rewarded with an extra life in game, for example. Last year, we proved with various cases that in-game audio is the perfect complement to the usual audio touchpoints. This year, we want to further expand the channel together with Odeeo. We are very happy to have found the perfect partner, which is also very popular with game publishers."

Amit Monheit, Co-Founder & CEO Odeeo, added:

"With ANY EVER, we have a partner in the German market that brings just as much passion, joy, transparency and partnership for in-game audio advertising as us. We are very much looking forward to developing new target groups together with ANY EVER and expanding the audio market in Germany with the touchpoint in-game audio."

You can check the press release here.

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