Today, Odeeo, the world’s leading in-game audio advertising solution, and Wondercraft, the creative AI studio, announced a partnership to enable advertisers to create, localize, personalize, and launch studio-quality audio ads in multiple languages within minutes.
The collaboration integrates independent, full-funnel measurement, allowing advertisers to demonstrate the impact of their campaigns across the wider audio mix. For brands, that means cutting creative timelines from weeks to minutes, scaling localization without heavy overhead, and providing ROI in the world’s largest entertainment medium. For publishers, this partnership offers a non-intrusive monetization stream that complements gameplay and enhances player experience.
Mobile gaming is the world’s largest entertainment platform, with the global games market expected to reach $188.9 billion in 2025. The Odeeo and Wondercraft partnership arrives at a time when advertisers are seeking faster, more personalized ways to connect with hard-to-reach audiences.
Since 2021, Odeeo’s non-disruptive, programmatic in-game audio format has enabled tens of thousands of advertisers to connect with engaged audiences without breaking the flow of gameplay. With Wondercraft’s AI-powered creative platform, brands can create studio-quality audio simply by conversing with AI, instantly localize campaigns in more than 50 languages, and tailor messaging for region-specific targeting, seasonal moments, and A/B testing.
“Audio inside games is finally moving at the speed of culture,” said Elad Stern, President and Co-Founder of Odeeo. “With Wondercraft, marketers can go from idea to dozens of localized, personalized, in-game audio ads in minutes while proving their impact across the wider audio mix.”
“Wondercraft is the fastest and easiest way to create world-class ads and content—no studio, no microphone, no production delays. With Wonda, our AI agent, marketers can generate and localize dozens of ad creatives through a simple conversation.” said Oskar Serrander, co-founder of Wondercraft and a creative industry veteran. “This partnership with Odeeo brings that power into mobile gaming—one of the most engaging ad formats out there for brands today. Together, we’re enabling advertisers to not only engage players with personalized, in-game audio, but to do it faster and more affordably than ever before.”
To learn more, please visit www.wondercraft.ai/wonda.
About Wondercraft
Wondercraft is the first content creation platform that lets anyone create and edit audio and video content through natural conversation.
Built for creators and content teams to create ads, podcasts, training materials, and video by simply conversing with AI—no post-production skills required.
Founded in 2023 by former Palantir engineers Dimitris Nikolaou, Youssef Rizk, and content industry veteran Oskar Serrander (Spotify, Acast, iHeartMedia, Dentsu), Wondercraft operates globally from offices in London and New York, serving customers in 110 countries.
The company is backed by Y Combinator, Podcast Host Steven Bartlett, Unicorn AI voice platform ElevenLabs, and Will Ventures.
About Odeeo
Odeeo is building the future of audio advertising. Founded in 2021 by a pair of ad tech veterans, Odeeo is creating solutions for publishers to unlock the fastest-growing segment of marketing spend, while empowering advertisers to reach mobile audiences at scale. Odeeo is based in Tel Aviv with a rapidly growing team across Europe and the US, and is backed by notable investors like Play Ventures and Heracles. Visit http://www.odeeo.io to learn more about how audio is revolutionizing in-app advertising.
