AUTHOR

Anıl İşal

Posts by Anıl

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World Cup 2026 won’t be just TV. Fans will follow the action on their phones too, creating...

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IAB’s new gaming measurement framework turns in-game ads from experiments into a measurable,...

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At this year’s Future of Audio & Entertainment event in London, the conversation was loud and...

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Discover three key takeaways from IAB PlayFronts 2025 and why in-game advertising is evolving into...

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Explore why mobile gaming and in-game audio ads are redefining digital engagement—and why now is...

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Explore why gaming ads remain an untapped opportunity for brands seeking high engagement.

Audio Marketing

Advertisers allocate only 9% of budgets to it, despite consumers spending 31% of media time on...

Audio Advertising

Discover CES 2025's key advertising trends: retail media growth, gaming's rise, and digital audio...

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Gaming in 2024 took center stage for advertisers and developers. Explore trends, in-game audio, and...

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