Gaming Ads in 2025: The Untapped Opportunity for Advertisers

The IAB 2025 Outlook Study reveals a critical insight for marketers: while many ad channels are experiencing steady growth, gaming remains an underutilized advertising platform with significant potential. As brands increasingly prioritize high engagement and measurable impact, gaming stands out as a dynamic and untapped opportunity in the evolving digital landscape.

Why Gaming? The Perfect Blend of Engagement and Addressability

Gaming has transcended its traditional boundaries to become a dominant force in entertainment, attracting diverse audiences across age groups and demographics. In 2025, the rise of in-game advertising is fueled by several key factors:

• Massive Reach: Millions of players engage with games daily, providing brands with a vast, attentive audience.

• Seamless Integration: In-game ads, especially non-intrusive formats like audio ads, allow brands to connect with players without disrupting the gaming experience.

• Advanced Targeting: With sophisticated data capabilities, advertisers can reach precise audience segments based on behavior, preferences, and in-game actions.

What the IAB Study Reveals

The study highlights that gaming ads will see a 3.2% YoY growth in 2025. While this growth rate trails behind categories like CTV and social media, it signals a high-potential, underinvested channel where brands can achieve standout results:

• Engaged Audiences: Gamers spend significant time in immersive environments, making them highly receptive to well-placed ads.

• Innovative Ad Formats: From rewarded video ads to in-game audio placements, the variety ensures brands can choose the best fit for their campaigns.

• Cross-Channel Synergy: Gaming ads complement other digital efforts, enhancing overall campaign performance and driving incremental reach.

Challenges and Opportunities

Although the gaming ad ecosystem shows significant potential, the IAB study notes challenges related to standardization and measurement—issues that require industry-wide collaboration to resolve. However, advertisers that adapt early, experiment with emerging solutions, and form strategic partnerships can position themselves ahead of the curve—achieving higher engagement and building long-term brand loyalty as the space matures.

How Odeeo Helps Brands Win in Gaming

At Odeeo, we understand the unique power of in-game audio advertising. Our solutions enable brands to:

• Deliver non-intrusive audio ads that enhance gameplay rather than disrupt it.

• Leverage data-driven targeting for precise audience engagement.

• Measure success with robust analytics, ensuring every ad dollar delivers results.

As gaming continues to grow, so does the opportunity for advertisers. In 2025, in-game advertising isn’t just an option—it’s a necessity for forward-thinking brands. Let Odeeo help you unlock the full potential of gaming ads and stay ahead of the curve.