From Odeeo
Otonal and Odeeo Partner to Bring In-Game Audio Ads to Japan’s 70 Million Mobile Gamers
Innovative collaboration brings new format to market with the world’s largest in-game solution
Through the partnership, Odeeo has been integrated into Lagardère Publicité News’ digital audio offering, giving advertisers and media agencies in France broader access to non-intrusive, brand-safe audio experiences across mobile apps and games.
With this integration, Lagardère Publicité News strengthens its digital audio portfolio across radio, live audio, podcasts, web radios, streaming platforms, and mobile gaming applications.
With the integration of Odeeo, Lagardère Publicité News is taking a new step in its strategy. Mobile gaming has become an innovative territory of expression for audio. By integrating Odeeo into our catalogue, we are supporting the evolution of media usage and enabling brands to reach audiences where they are, in powerful and engaged listening contexts.
Marie Renoir-Couteau, President of Lagardère Publicité News
With more than 3 million monthly active users in France, 2,500 games, and over 20 million monthly advertising impressions, Odeeo has become a major player in the country’s in-game audio market. The partnership helps bring this inventory into one of France’s leading digital audio ecosystems, creating new opportunities for brands to reach engaged audiences in high-attention moments.
Odeeo’s SDK technology and direct publisher integrations enable audio experiences to fit naturally within apps and games while supporting brand safety, transparency, and a non-disruptive user experience.
Our partnership with Lagardère Publicité News expands audio across digital environments, helping advertisers in France reach engaged audiences through non-intrusive, brand-safe experiences that fit naturally within apps and mobile games.
Amit Monheit, CEO & Co-founder, Odeeo
Read the full press release here.