Odeeo and Verben Solutions announce a partnership to boost innovation in in-game audio advertising across LATAM.
The digital marketing ecosystem continues to evolve, embracing new formats and more immersive experiences. Verben Solutions and Odeeo are proud to announce a strategic partnership that strengthens the gaming advertising offering across LATAM, introducing in-game audio as an innovative and high-impact channel for brands.
With more than 3 billion mobile gamers worldwide, the opportunity for brands to connect through play is immense. Odeeo, the global leader in in-game audio advertising, provides technology that enables brands to deliver messages within casual mobile games in a non-intrusive and effective way. Adopted by leading publishers and advertisers across categories like automotive, retail, and QSR, the platform has consistently improved engagement and brand metrics. Through this collaboration, LATAM advertisers will gain access to the same proven technology and insights, helping them reach players in authentic, attention-rich environments.
“We’re thrilled to partner with Verben to bring in-game audio advertising to more brands and agencies across LATAM,” said Rohan Premnath, Global Commercial Lead at Odeeo. “With Verben’s local expertise and our proven global technology, we’re enabling brands to connect with players in authentic and immersive ways.”
“This alliance reflects our shared commitment to innovation and the evolution of digital marketing,” said Pablo Tisera, CEO of Verben Solutions. “Together, we’re redefining how brands engage with audiences in the gaming world.”
Through this collaboration, both companies reinforce their commitment to innovation and the evolution of the digital ecosystem, opening a new chapter in how brands, audiences, and entertainment connect.
