Mobile gamers are passionate people, and a single mobile gaming session can take them from the thrills of victory to the agonies of defeat and back. For advertisers, there’s been an untapped opportunity to deliver their messages in coordination with the precise emotion of the player within the gaming environment.
Until now.
We’re excited to launch Game Emotions, Odeeo’s pioneering new approach to curating audiences based on in-game moments and the impact on players’ reactions. Research has found that a person’s contextual emotional state can influence the effectiveness of advertising, and now advertisers can maximize that impact by buying around in-game emotional context.
Aligning with emotional context has always been a huge part of the advertising experience, and now, brands can reach people in the most immersive emotional environment possible. This creates a truly unique opportunity; unlike in other mediums where context might be defined by genre or content type, Game Emotions lets you connect your brand to what is going on in a live environment at the individual level.
With Game Emotions, advertisers can target audiences based on specific in-game events. For example if a brand wants to connect with players while they’re in a positive mind-state, they can deliver an ad after a user has achieved a new personal high score or beaten an opponent in a one-on-one game. If a brand wants to empower players when they’re frustrated, they can deliver an ad to players who have just been defeated or lost a life.
Not only can advertisers reach players in the right moment, but creative can be tailored to speak to that moment. We can work with you to create and test the right messages to amplify the power of the in-game emotional context, and deliver those to audiences at scale.
Odeeo’s Game Emotions offering is currently available only to direct agency and brand buyers; please reach out to your Odeeo representative for more info.
