Event
Meet Odeeo In September
Join Odeeo in September for innovation, networking, and excitement! Explore the impact of in-game audio advertising at leading global industry events.
Cannes is famous for its radiant sunshine and stunning Mediterranean coastline, but its allure extends beyond natural beauty. At the heart of this glamorous city is the Cannes Lions International Festival of Creativity, the premier event for the advertising and creative communications industry.
As we prepare for another exciting year at Cannes Lions, the team at Odeeo is thrilled to participate in this prestigious event once again. We're eager to immerse ourselves in the vibrant energy, expand our horizons, and showcase the power of in-game audio advertising through our unique blend of innovation and creativity. 🤘
Audio & Radio
The Audio & Radio Lions celebrate creativity through sound, showcasing work that skillfully communicates brand messages with audio excellence, sonic innovation, and compelling storytelling across airwaves and digital streams.
Winner Campaign: Phone It In
Entertainment
The Entertainment Lions for Gaming honor creative work that connects people to brands through gameplay. Winning campaigns show how brands effectively engage gaming communities, add real value to the gaming experience, and drive commercial success.
Winner Campaign: Clash From The Past
Beyond humor, the campaign re-engaged lapsed players and spurred user-generated content, showcasing how innovative storytelling can drive entertainment and engagement.
As we prepare for another exciting year at Cannes Lions, the team at Odeeo is thrilled to participate in this prestigious event once again. We're eager to immerse ourselves in the vibrant energy, expand our horizons, and showcase the power of in-game audio advertising through our unique blend of innovation and creativity. 🤘
Audio & Radio
The Audio & Radio Lions celebrate creativity through sound, showcasing work that skillfully communicates brand messages with audio excellence, sonic innovation, and compelling storytelling across airwaves and digital streams.
Winner Campaign: Phone It In
- Agency: Colenso BBDO
- Brand: Skinny Mobile
New Zealand's Skinny Mobile clinched the top prize in the Radio & Audio category with their innovative "Phone It In" campaign. They released 34 custom radio scripts, transformed into outdoor ads across the country, each featuring a phone number connected to an answering machine. This allowed anyone to call in and record the script themselves, essentially becoming the voice of the Skinny Mobile ad.
This ingenious strategy leveraged user-generated content and blurred the line between outdoor and radio advertising, creating a unique and engaging experience. The campaign's success proves that a simple, brilliantly executed concept can resonate with audiences and win prestigious awards.
Entertainment
The Entertainment Lions for Gaming honor creative work that connects people to brands through gameplay. Winning campaigns show how brands effectively engage gaming communities, add real value to the gaming experience, and drive commercial success.
Winner Campaign: Clash From The Past
- Agency: Wieden+Kennedy
- Brand: Clash of Clans
Beyond humor, the campaign re-engaged lapsed players and spurred user-generated content, showcasing how innovative storytelling can drive entertainment and engagement.
See You at Cannes
As we look forward to this year's Cannes Lions, we're reminded of the event's significance in celebrating creativity and innovation. Our team at Odeeo is excited to participate in this inspiring festival, where we'll showcase how Odeeo is revolutionizing connections between brands, advertisers, and the gaming world's most engaged audience through innovative audio ads. See you there!