May 31, 2024

Revisiting Cannes Lions 2023 Winners

Let's explore the Cannes Lions 2023 highlights and see how creativity shined in the Audio & Radio and Entertainment categories.

Cannes is famous for its radiant sunshine and stunning Mediterranean coastline, but its allure extends beyond natural beauty. At the heart of this glamorous city is the Cannes Lions International Festival of Creativity, the premier event for the advertising and creative communications industry.

As we prepare for another exciting year at Cannes Lions, the team at Odeeo is thrilled to participate in this prestigious event once again. We're eager to immerse ourselves in the vibrant energy, expand our horizons, and showcase the power of in-game audio advertising through our unique blend of innovation and creativity. 🤘

Audio & Radio

The Audio & Radio Lions celebrate creativity through sound, showcasing work that skillfully communicates brand messages with audio excellence, sonic innovation, and compelling storytelling across airwaves and digital streams.

Winner Campaign: Phone It In

  • Agency: Colenso BBDO
  • Brand: Skinny Mobile

New Zealand's Skinny Mobile clinched the top prize in the Radio & Audio category with their innovative "Phone It In" campaign. They released 34 custom radio scripts, transformed into outdoor ads across the country, each featuring a phone number connected to an answering machine. This allowed anyone to call in and record the script themselves, essentially becoming the voice of the Skinny Mobile ad.

This ingenious strategy leveraged user-generated content and blurred the line between outdoor and radio advertising, creating a unique and engaging experience. The campaign's success proves that a simple, brilliantly executed concept can resonate with audiences and win prestigious awards.


The Entertainment Lions for Gaming honor creative work that connects people to brands through gameplay. Winning campaigns show how brands effectively engage gaming communities, add real value to the gaming experience, and drive commercial success.

Winner Campaign: Clash From The Past

  • Agency: Wieden+Kennedy
  • Brand: Clash of Clans
Dominating the battlefield wasn’t enough for Clash of Clans in 2023; the popular mobile strategy game also conquered the Entertainment category at the festival. Their award-winning campaign, "Clash From The Past," celebrated the game's 10th anniversary by playfully fabricating a 40-year history. With fake retro consoles, interviews with fictional developers, and nostalgic merchandise partnerships, the mockumentary tapped into our love for vintage while highlighting Clash of Clans' enduring legacy.

Beyond humor, the campaign re-engaged lapsed players and spurred user-generated content, showcasing how innovative storytelling can drive entertainment and engagement.

See You at Cannes

As we look forward to this year's Cannes Lions, we're reminded of the event's significance in celebrating creativity and innovation. Our team at Odeeo is excited to participate in this inspiring festival, where we'll showcase how Odeeo is revolutionizing connections between brands, advertisers, and the gaming world's most engaged audience through innovative audio ads. See you there!

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