Odeeo is pleased to announce that its premium in-app audio inventory is now available through Walmart DSP, working with Walmart Connect.
Advertisers using Walmart DSP can now access Odeeo’s premium in-app audio inventory across mobile apps and games, making it easier to extend omnichannel media strategies with digital audio through a familiar buying workflow.
Bringing Premium In-App Audio to Walmart DSP
As advertisers continue to diversify their media strategies, expanding access to premium inventory through established buying platforms makes additional channels easier to activate and manage.
With Odeeo’s inventory now available through Walmart DSP, advertisers can seamlessly include in-app audio alongside existing programmatic campaigns without changing the workflows they already use. This integration simplifies campaign execution while providing access to engaged audiences across premium mobile environments.
Why In-App Audio?
In-app audio offers advertisers another way to engage mobile audiences without disrupting the user experience. Delivered across mobile apps and games, it complements existing display and video strategies while helping brands connect with consumers during moments of high engagement.
The value of audio is also supported by broader industry research. A global analysis from Effie and System11 found that campaigns using audio were 75% more likely to achieve profit outcomes and 81% more likely to build trust than campaigns without audio, highlighting audio’s role as a catalyst within the broader media mix.
As part of an omnichannel approach, in-app audio gives advertisers another way to diversify their media mix while extending campaign reach across premium mobile environments.
About Odeeo’s Premium In-App Audio Inventory
Odeeo helps brands connect with mobile audiences through premium in-app audio advertising across a broad network of mobile apps and games. Designed to complement the user experience, Odeeo’s audio formats integrate naturally into mobile experiences while enabling advertisers to reach audiences in premium mobile environments through programmatic buying.
Learn More
By making Odeeo’s premium in-app audio inventory available through Walmart DSP, advertisers have another way to incorporate digital audio into existing media strategies through a familiar buying environment.
To learn more about accessing Odeeo’s premium in-app audio inventory through Walmart DSP, get in touch with the Odeeo team.
Source
- Effie and System1, The Secret to Profit and Trust: Audio, p. 3. Available via Radiocentre.