Odeeo In-Game Audio Advertising Inventory Is Now Available Through Amazon DSP

We are thrilled to announce that Odeeo, a leader in “in-mobile-game” audio ads has officially partnered with Amazon Ads, making Odeeo’s premium in-app inventory available through Amazon DSP. This is a milestone we have worked toward for a long time and one we are incredibly proud to share.

For brands and agencies already buying through Amazon's demand-side platform (ADSP), this opens up direct access to Odeeo's engaged in-app audiences with no separate onboarding and no additional integration required. We are grateful to the Amazon Ads team for building this channel with us and for recognising Odeeo as a partner worth investing in.

What This Means for Buyers

Odeeo's audio ad inventory reaches a global base of monthly active users of 300M+, served through direct SDK integrations with premium app publishers. That means brand-safe placements and full transparency across every campaign.

For Amazon DSP advertisers, this removes a barrier to in-app advertising at scale. Instead of managing separate demand relationships, buyers can now reach Odeeo's in-app audiences through the same Amazon DSP workflows they are used to using, with the same audience targeting, measurement, and reporting infrastructure applied across their other media types.

In-App Audio Advertising: A Channel Worth Taking Seriously

Mobile users spend more than four hours per day inside apps, yet the majority of brand advertising budgets remain concentrated in social feeds and search. In-app environments, particularly mobile gaming and utility apps, offer access to highly engaged audiences where ad attention is measurably higher and ad fatigue is lower than on social platforms.

Making Odeeo's inventory available through Amazon DSP is about meeting consumers AND buyers where they are and giving them a practical, low-friction path into a channel that consistently outperforms expectations when done right.

What Comes Next

This partnership is the beginning of what we expect to be a significant and growing channel for in-app advertising. We look forward to seeing what brands build with it.

If you are running campaigns through Amazon DSP and want to explore Odeeo's inventory, our team is ready to help you get started.