Costa Coffee Builds Awareness and Trust with In-Game Audio

CASE STUDY

The Results at a Glance

+15 percentage points
Awareness

+10 percentage points
Trust

+12 percentage points
Positive perceptions

The Goal: Build Confidence in Costa Express

Costa Coffee wanted to raise awareness of Costa Express among consumers on the go and communicate the quality of its coffee offering.

The Campaign: Reach Consumers Through In-Game Audio

Working with DAX Mobile Gaming and Odeeo, Costa Coffee used audio ads within mobile games to introduce its message during everyday entertainment moments.

The campaign focused on the quality and convenience of Costa Express, bringing the offering to consumers’ attention while they played.

The Impact: Stronger Awareness and Brand Perceptions

The campaign recorded gains across all three reported brand measures: awareness increased by 15 percentage points, trust by 10 percentage points, and positive perceptions by 12 percentage points.

For Costa Express, the results showed progress beyond recognition alone, with improvements in how consumers viewed and trusted the brand.

Explore In-Game Audio for Your Brand

Looking to build awareness and strengthen brand perceptions? Talk to Odeeo about how in-game audio could support your campaign goals.

Talk to our team.