Advertisers
Playing to Win With In-game Audio Advertising
Odeeo's CEO and co-founder break down how in-game audio ad attributes fuel advertiser performance.
Costa Coffee, the UK's largest coffee chain aimed to boost awareness and trust for their express coffee offerings, targeting consumers on the go. Through in-game audio ads with DAX Mobile Gaming and Odeeo, they achieved remarkable results.
The Goal
Costa Coffee wanted to raise awareness for their express coffee service and communicate the quality of their offering to people on the move.
The Solution
By leveraging in-game audio ads, Costa Coffee was able to connect with an audience in a relaxed and positive mindset. The non-intrusive audio ads effectively reached engaged listeners, leading to increased awareness, trust, and positive perceptions of the Costa Express brand.
The Results
Costa Coffee saw significant improvements in key brand metrics:
- Awareness: +15 percentage points
- Trust: +10 percentage points
- Positive Perceptions: +12 percentage points
Costa Coffee’s in-game audio ads with DAX Mobile Gaming and Odeeo effectively reached consumers during relaxed moments, reinforcing the brand's quality and convenience. It's a testament to the impact of innovative advertising in shaping positive perceptions.
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