Breaking Barriers: Women in Tech & Leadership—Featuring Odeeo’s Liat Barer

The ad tech and gaming industries are evolving rapidly, yet women remain underrepresented in leadership roles. A recent article for the Association of National Advertisers by Hollis Guerra, President of Purpose and Co-Founder of Advance Women, highlights the challenges and opportunities women face in these spaces—from self-doubt and visibility to mentorship and leadership.

Odeeo’s Chief Product Officer, Liat Barer, weighed in on one of the key barriers: self-editing. She notes that women are often hesitant to pursue new opportunities unless they meet 100% of the qualifications, while their male counterparts apply at 50-75%. This hesitation can hold back career growth and prevent women from stepping into leadership roles they are more than capable of excelling in.

The article also explores how mentorship, sponsorship, and visibility can break cycles of self-doubt, ensuring women not only have a seat at the table but are empowered to lead. As an industry, we need to foster inclusive cultures that support and elevate women at all levels.

Read the full article on ANA: Women in Tech Are Creating the Industry They Want to See