---
title: Why Audio Needs to Catch Up in Programmatic – A Wake-Up Call for Marketers
description: Odeeo’s Co-founder and President Elad Stern explores why programmatic audio is lagging and what marketers must do to unlock its full potential.
---

[Odeeo Blog ](https://blog.odeeo.io)

# [Why Audio Needs to Catch Up in Programmatic – A Wake-Up Call for Marketers](https://blog.odeeo.io/why-audio-needs-to-catch-up-in-programmatic-a-wake-up-call-for-marketers)

 Written by [ODEEO](https://blog.odeeo.io/author/odeeo) | May 26, 2025 11:52:32 AM

Programmatic has revolutionized display advertising, but digital audio still lags behind with only 3 in 10 dollars transacted programmatically compared to 9 in 10 for display. Why the gap?

In his latest piece for the [ANA](https://www.ana.net/), our Co-founder & President **Elad Stern** breaks down the untapped potential of digital audio and what’s holding marketers back. From rethinking creative strategy to shifting toward audience-based buying and leveraging modern measurement tools, it’s time for brands to stop treating audio as an afterthought.

If you’re not building audio into your strategy from the ground up, you’re leaving serious reach and performance on the table.

Read the full article on ANA: [Breaking the Silence: Why Audio Must Catch Up in Programmatic](https://www.ana.net/miccontent/show/id/ii-2025-04-programmatic-audio)

[View full post](https://blog.odeeo.io/why-audio-needs-to-catch-up-in-programmatic-a-wake-up-call-for-marketers)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "ODEEO"
  },
  "dateModified" : "2025-06-11T11:59:55.570Z",
  "datePublished" : "2025-05-26T11:52:32Z",
  "headline" : "Why Audio Needs to Catch Up in Programmatic – A Wake-Up Call for Marketers",
  "image" : {
    "@type" : "ImageObject",
    "height" : 627,
    "url" : "https://25346069.fs1.hubspotusercontent-eu1.net/hubfs/25346069/ANA%20Breaking%20the%20Silence%20Why%20Audio%20Must%20Catch%20Up%20in%20Programmatic.png",
    "width" : 1200
  },
  "mainEntityOfPage" : "https://blog.odeeo.io/why-audio-needs-to-catch-up-in-programmatic-a-wake-up-call-for-marketers",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Odeeo Blog"
  }
}
```