As the mobile games industry continues to grow and evolve, so do the challenges and opportunities for developers and advertisers alike. Amit Monheit, CEO and Co-Founder of Odeeo, has been at the forefront of this dynamic market, helping mobile publishers monetize their games through in-game audio advertising solutions.
In a recent interview with PocketGamer.biz, Monheit shared his insights on the state of the mobile games industry, including the fate of the hypercasual model and what console or PC trend the mobile space is yet to master.
When asked about the hypercasual model, Monheit acknowledged that while it has been a successful trend in recent years, he sees it as a temporary phenomenon. He believes that mobile publishers should focus on creating games with more depth and longevity, which will ultimately provide better opportunities for advertising.
Want to learn more about the future of mobile gaming? Check out the full interview on PocketGamer.biz!