---
title: How Rocket Studio Doubled Audio Ads Revenue with One Smart Optimization
description: Rocket Studio boosted audio ad revenue by simply serving ads earlier, proving timing can drive big gains without hurting gameplay.
---

[Odeeo Blog ](https://blog.odeeo.io)

# [How Rocket Studio Doubled Audio Ads Revenue with One Smart Optimization](https://blog.odeeo.io/how-rocket-studio-doubled-audio-ads-revenue-with-one-smart-optimization)

 Written by [ODEEO](https://blog.odeeo.io/author/odeeo) | Aug 26, 2025 9:50:09 AM

A 50% boost in audio ads revenue, without growing the user base.

That’s exactly what [Rocket Studio](https://rocketstudio.game/) achieved through its collaboration with Odeeo. Through one targeted optimization, they doubled revenue across two titles without disrupting gameplay or rebuilding their monetization strategy.

Here’s how it happened.

## **The Challenge: High DAU, Low Fulfillment**

Rocket Studio, one of Odeeo’s top 10 publishing partners, was scaling to significant daily active user (DAU) numbers, especially in their hit title *Mini Games*.

But there was a catch: revenue from *Mini Games* lagged behind their other titles, even those with smaller audiences. Despite the traffic, fulfillment rates were low for *Mini Games*. Ads weren’t being served consistently, and when they were, they often came too late in the session.

That meant one thing: users were leaving the app/session before even hearing the first Audio Ad.

## **The Insight: It’s Not Just What You Show, It’s When**

Odeeo’s Data and Supply teams ran a side-by-side analysis of *Mini Games* and a better-performing title, *Little Hero*.

What they found was striking: in *Mini Games*, less than **10% of impressions were served within the first half of the session's playtime**. That delay meant many players, especially in short sessions, never saw or heard an ad at all, as they would leave/end the session prior to the trigger point. 

## **The Fix: Adjust the Timing**

Rocket Studio made a single, strategic change: they moved the first audio ad to earlier in the session.

No new SDK. No major update. Just a smart tweak to the ad show configuration, based on fulfillment timing insights.

## **The Results: Big Wins from a Small Shift**

The impact was immediate and dramatic:

- **+50% audio ad revenue lift** on Android within days
- The iOS title was added shortly after
- **Total gross audio ad revenue: +100%** across their full portfolio  
  **  
  **
- No negative impact on retention or engagement

At a time when many publishers were seeing softening returns, Rocket’s audio monetization took off.

## **Final Thought**

This isn’t just a Rocket Studio success but a reminder that optimization can be simple.

With lightweight, configurable audio ads and the right data insights, publishers can unlock meaningful value through small, strategic adjustments. Sometimes, a subtle shift, such as the timing of serving an ad, is all it takes to drive significant impact.

Rocket’s results were powered by collaboration, timing, and a player-first mindset.

Big gains, minimal disruption, the power of smart monetization.

 

[View full post](https://blog.odeeo.io/how-rocket-studio-doubled-audio-ads-revenue-with-one-smart-optimization)

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