Audio Marketing
Five Musts for Integrating Audio Ads Into Hyper-Casual Games
Audio ads represent a new revenue stream for your hyper-casual game. But how do you implement them to get the most value?
A 50% boost in audio ads revenue, without growing the user base.
That’s exactly what Rocket Studio achieved through its collaboration with Odeeo. Through one targeted optimization, they doubled revenue across two titles without disrupting gameplay or rebuilding their monetization strategy.
Here’s how it happened.
The Challenge: High DAU, Low Fulfillment
Rocket Studio, one of Odeeo’s top 10 publishing partners, was scaling to significant daily active user (DAU) numbers, especially in their hit title Mini Games.
But there was a catch: revenue from Mini Games lagged behind their other titles, even those with smaller audiences. Despite the traffic, fulfillment rates were low for Mini Games. Ads weren’t being served consistently, and when they were, they often came too late in the session.
That meant one thing: users were leaving the app/session before even hearing the first Audio Ad.
The Insight: It’s Not Just What You Show, It’s When
Odeeo’s Data and Supply teams ran a side-by-side analysis of Mini Games and a better-performing title, Little Hero.
What they found was striking: in Mini Games, less than 10% of impressions were served within the first half of the session's playtime. That delay meant many players, especially in short sessions, never saw or heard an ad at all, as they would leave/end the session prior to the trigger point.
The Fix: Adjust the Timing
Rocket Studio made a single, strategic change: they moved the first audio ad to earlier in the session.
No new SDK. No major update. Just a smart tweak to the ad show configuration, based on fulfillment timing insights.
The Results: Big Wins from a Small Shift
The impact was immediate and dramatic:
- +50% audio ad revenue lift on Android within days
- The iOS title was added shortly after
- Total gross audio ad revenue: +100% across their full portfolio
- No negative impact on retention or engagement
At a time when many publishers were seeing softening returns, Rocket’s audio monetization took off.
Final Thought
This isn’t just a Rocket Studio success but a reminder that optimization can be simple.
With lightweight, configurable audio ads and the right data insights, publishers can unlock meaningful value through small, strategic adjustments. Sometimes, a subtle shift, such as the timing of serving an ad, is all it takes to drive significant impact.
Rocket’s results were powered by collaboration, timing, and a player-first mindset.
Big gains, minimal disruption, the power of smart monetization.