The advertising landscape is continuously evolving, with marketers seeking to reach consumers through high engagement experiences that deliver outcomes. In that context, mobile in-app gaming is emerging as a robust channel where attention is high, audiences are leaned-in and reach is scaled. To accelerate brands and agencies to access this channel, Odeeo is partnering with Unity to expand Odeeo’s access to Unity’s in-app gaming supply, giving advertisers a broader path to reach engaged mobile gaming audiences through premium in-app environments.
For brands and agencies, this integration is designed to bring more scale to mobile gaming campaigns while keeping buying simple. By unlocking access to Unity’s exchange supply, Odeeo can help advertisers reach more high-quality app and game environments through the same platform and programmatic workflows they already use with Odeeo.
Mobile gaming continues to be one of the most engaging digital environments, but it has often been siloed and harder for advertisers to activate at meaningful scale compared with traditional media channels.
This partnership helps reduce that friction. Through Odeeo, advertisers will be able to benefit from expanded access to Unity’s mobile gaming supply, creating more opportunities to reach audiences in high-attention, in-app environments with Odeeo’s signature audio and multi-format capabilities.
For buyers, that means:
Audiences are spending more time inside apps and games, yet many media plans still underrepresent these environments. Mobile gaming offers brands a way to connect with consumers during moments of focus, attention, and entertainment, without relying only on crowded social feeds or traditional display placements. The numbers reflect this scale: Made with Unity applications reached over 3 billion unique monthly active devices globally1, with 86% of the top 100 games using Unity to help grow their games2 and 71% of the top 1,000 mobile games made with Unity.3
Odeeo has built its platform around this opportunity, helping advertisers reach mobile audiences through non-intrusive, programmatic in-app advertising formats designed for real user engagement.
The partnership with Unity marks a pivotal step in Odeeo’s evolution as a comprehensive, multi-format in-app advertising platform.
Today, Odeeo empowers brands to activate high-impact campaigns across audio, display, and video by bridging the gap between direct SDK-integrated inventory and global programmatic demand. Gaining access to Unity’s in-app inventory serves as a massive force multiplier for our partners, providing advertisers with the massive scale and premium reach required to execute sophisticated in-app strategies with absolute confidence.
“Mobile gaming has evolved into a scalable and resilient channel where agencies and brands can reach consumers in moments of play throughout the day, using highly engaging formats. We are excited to partner with Odeeo to bring more multi-format in-app demand into the Unity ecosystem and to accelerate innovative audio formats that have already proven successful in other channels into the mobile gaming space”
— Chris Feo, Unity
“Odeeo has always been focused on helping advertisers activate in-app environments in ways that are effective, non-intrusive, and built for real user engagement. Expanding our access to Unity’s supply strengthens that mission and adds another layer to our multi-format platform across audio, display, and video.”
— Amit Monheit, CEO & Co-Founder, Odeeo
“Partnering with Unity, the leading platform for mobile game development, marks a significant milestone for Odeeo’s growth. This partnership expands the scale we can bring to advertisers and makes it easier for brands and agencies to access premium gaming audiences through innovative audio experiences.”
— Elad Stern, Co-Founder & President, Odeeo
This partnership reflects Odeeo and Unity’s shared commitment towards helping advertisers reach mobile gaming audiences more effectively and at greater scale.
As the integration moves forward, Odeeo will continue expanding the ways advertisers can access premium in-app supply and build campaigns around the environments where today’s audiences are most engaged.
1Source: Unity Ads, Apptopia, Steam. Disclaimer: This estimate is based on a combination of Apptopia and Steam data from Dec 1 2025, and unique identifiers from internally available Unity data for mobile and desktop devices only.
2Source: Data.ai & internal Grow data. Disclaimer: Top 100 games based on worldwide total downloads on the Apple App Store and Google Play from Jan 4 - Jan 17, 2026. "Grow their games” is defined as having more than $1 in activity using Unity’s Unity Ads, ironSource Ads, Tapjoy Offerwall, or LevelPlay services.
3Source: Apptopia, Data.ai, and SensorTower. Disclaimer: Top mobile games is a blended number defined by the top 1000 mobile games based on monthly active users from each of the Google Play Store and iOS App Store for the month of December 2025. This figure is calculated globally, excluding China.